Websites Built for Industrial Businesses.

We work with the shops the big agencies won't.

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Local. Hands-on. Clear pricing. No agency retainers.

WHY US



I'm not a marketer who learned manufacturing. I've worked it.

Before NLS, I spent 22 years in the industry — 9 years as a manager and in sales at a sandblasting and coating shop, 3 years at a process systems manufacturing company, and the rest in metal distribution. I know what a shop floor looks like, what makes a fab business run, and what actually matters to the people who walk through your door.


That's why our approach is different from a typical web design agency:


I come to your facility. I learn your business.
I visit your shop, take real photos of your equipment and operation, understand what you actually do, and build a website that shows exactly what makes your business the right choice — not stock photos and generic copy.

WHO THIS IS FOR



If any of these sound familiar, you're in the right place:



  • Your shop doesn't have a website, or it hasn't been touched in years
  • You're losing RFQs to competitors who just look more established online
  • Customers can't tell what you're actually capable of before they call
  • You've been pitched by big marketing agencies selling programs and retainers you don't need


We fix that with a straightforward website built around your real capabilities — no agency jargon, no long-term contracts.

SERVICES / WHAT'S INCLUDED

Simple Packages. Powerful Results.

Industrial Essentials 



Best For

Small manufacturers and fabrication shops that need a professional online presence.



Main Goal

Get your business online with a website that shows what you actually do and makes it easy for customers to reach you.


Includes

  • Custom website design
  • Service / capability pages
  • Mobile optimized
  • Contact / RFQ form
  • One on-site content & photography visit included
  • Up to 5 pages


Ideal For

  • Small shops without a website
  • Businesses replacing an outdated site
  • Owner-operators just getting started online



$1497

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Industrial Growth

(Most Polular)

Best For

Manufacturers and fabricators ready to generate more RFQs and stand out from competitors.


Main Goal

Build a stronger online presence that shows your full capabilities and helps you win more opportunities.


Includes

  • Everything in Essentials
  • Individual capability pages
  • Industries served section
  • Project / equipment gallery
  • Stronger RFQ & conversion focus
  • Google Business Profile setup & optimization included ($500 value)
  • Up to 8–10 pages


Ideal For

  • Established shops ready to grow
  • Businesses competing for bigger RFQs
  • Companies wanting stronger visibility online and on Google



$5997

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Custom Industrial 




Best For

Manufacturers with complex needs or multiple locations.


Main Goal

Build a fully custom solution scoped around your specific operation and goals.


Includes

  • Extensive capabilities
  • Multiple locations
  • Large equipment/product listings
  • Advanced RFQ systems
  • Custom integrations & functionality


Ideal For

  • Multi-location operations
  • Larger industrial businesses
  • Companies with advanced functionality needs



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PROCESS

Our Simple Process

  1. Discover — We talk about your shop, your capabilities, and your goals.
  2. Capture — We visit your facility and take real photos of your equipment and work.
  3. Build — We design your site and optimize your Google presence.
  4. Launch — Your new website goes live and starts working for you.


Not a Marketing Agency. Just Someone Who Shows Up.

If you've been pitched by a marketing agency for your website before, you've probably heard about "programs," retainers, brand strategy sessions, and quotes that start at five figures. That works for some companies — but most of the shops we talk to don't need a marketing department. They need a professional website that actually shows what they do, built by someone who understands their business.

Here's the difference:

Big Marketing Agencies Navarro Lead Solutions
Who they serve Larger manufacturers with marketing budgets Small to mid-size shops and fab businesses
Engagement Retainers, ongoing "programs" One project, clear scope, done
Pricing Custom quotes, often $10k+ Fixed packages, starting at $2,497
Who you work with Account managers, strategists Me, directly
How we learn your business Questionnaires, calls I visit your shop in person

I'm not trying to be the biggest agency in the industry — I'm trying to be the guy who shows up, understands what you actually do, and builds you a site that proves it. No jargon, no long-term contracts, no upsells you don't need.

FAQs

  • Do you work with manufacturers and industrial businesses outside Southern California?

    Our on-site visits are based in Southern California, but we're open to working with shops further out if it's the right fit — reach out and we'll figure it out together.

  • What happens during the on-site visit?

    We photograph your shop, equipment, and work in progress, and ask a few questions about your capabilities so we can write accurate, specific content — not generic filler.

  • Do I need to write any content myself?

    No. We handle the copywriting based on what we learn during the visit and our conversations with you.

  • What if I need something outside the standard packages?

    That's what the Custom Industrial option is for — extensive capabilities, multiple locations, or advanced functionality, quoted based on your specific needs.